Jonathan Knowles's Page

I work at. . .

Type 2 Consulting

See our website at. . .

http://www.type2consulting.com

My Job Title/Role is. . .

CEO

My primary areas of design management focus are. . .

Communications, Corporate Identity, Marketing

Short bio?

My early career was spent in banking and strategy consulting before I had an epiphany about the importance of the human dimension of business. Since then I have been in brand consulting, trying to integrate the creative and analytical perspectives on business.

My design and business interests are. . .

The business value of branding.

My Favorite example of a remix is. . .

Smirnoff Ice. A new category that was invented as the result of a financial challenge ("double the value of the vodka business") that provoked a customer insight ("a lot of people are drinking beer for lack of an alternative").

DMI Annual Conference attendance. . .

This is my first time.

DMI Member?

No