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Jonathan Knowles
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  • New York
  • United States
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I work at. . .
Type 2 Consulting
See our website at. . .
http://www.type2consulting.com
My Job Title/Role is. . .
CEO
My primary areas of design management focus are. . .
Communications, Corporate Identity, Marketing
Short bio?
My early career was spent in banking and strategy consulting before I had an epiphany about the importance of the human dimension of business. Since then I have been in brand consulting, trying to integrate the creative and analytical perspectives on business.
My design and business interests are. . .
The business value of branding.
My Favorite example of a remix is. . .
Smirnoff Ice. A new category that was invented as the result of a financial challenge ("double the value of the vodka business") that provoked a customer insight ("a lot of people are drinking beer for lack of an alternative").
DMI Annual Conference attendance. . .
This is my first time.
DMI Member?
No

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At 10:10pm on June 16, 2008, Scott Lerman said…
Welcome Jonathan. We're all looking forward to your presentation at the REMIX conference.
 
 

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