Share 'Harley Davidson Museum- Is it Using Experiential Marketing Innovatively'

Business week had this story about Harley Davidson opening its museum at Milwaukee's south side. The article mentions that the museum will have artifacts such as the hogs owned by Elvis Presley & dare devil Evil knievel. It also mentions how the look of museum and all the Harley stuff inside will provide visitors unique experience. From a commercial point of view it has been mentioned that ...