What do you think about Cloud Computing?

[Eli Singer]

The web as we know it is undergoing a massive shift. The digital information we've come to need everyday is extending beyond our desktops and laptops and onto our BlackBerry's, iPhones, and gaming consoles. For us to be always on, the information needs to be always accessible from anywhere and on any device. Enter the Cloud, as introduced by Web 2.0 gurus...

http://www.youtube.com/watch?v=6PNuQHUiV3Q

http://en.wikipedia.org/wiki/Cloud_computing

So what do you think? Is cloud computing another buzz word around technology, or is designing branded experiences leveraging the cloud fundamentally different than other networked digital experiences?