Eli Singer: How to Deepen Stakeholder Relationships by Using the Latest Web 2.0 Tools: From Crafting Your Strategy to Applying Success Metrics

Eli Singer knows that new media is not an end to itself, but a powerful connecting force. That’s why leading corporations turn to him to apply digital social tools to earn customer and employee loyalty.

How to Deepen Stakeholder Relationships by Using the Latest Web 2.0 Tools: From Crafting Your Strategy to Applying Success Metrics
Eli Singer
The culture of Web 2.0 is one of collaboration, openness, transparency and innovation. As the tools of social media start to move more mainstream, these values are now becoming expectations, be they from customers, employees or any number of external stakeholders.
This session will share different methods and tools that you can use in your organization to build bridges between traditional structures and your stakeholders. You will leave this session with concrete ideas of how you can apply Web 2.0 thinking in your organization to deepen stakeholder relationships, including:
- The value of connecting with customers via Web 2.0
- How to start crafting your strategy
- Practical tactics
- Case study examples

“Eli Singer is on the forefront of thinking about the integration, convergence (and divergence) of media, business, design, technology, space and time. He brings unique insight to business problems with his vision or the future. And his vision for the future is shaped by his voracious appetite for innovation and design. He can help transform an organization.”-David Crow

Eli is an independent consultant specializing in social media, branding and disruptive innovation. His social media clients have included TD Bank, Canadian Breast Cancer Foundation’s CIBC Run for the Cure, Deloitte Consulting, WWF, The Art Gallery of Ontario, Playstation, Kaiser Permanente and Alstom.

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