Designing Transformations

To introduce the Muriel Cooper Prize winners, Lauralee Alben will reflect on the transformative nature of design, and its potential to be game-changing, culture-changing, and world-changing. During the decade since she received the inaugural Muriel Cooper Prize, Lauralee has accepted, as an integral part of her life, the challenge embedded within it: Keep questioning the boundaries of design. During the ensuing years, she discovered that designing on the edge requires us to clarify the core value of design and how it relates to what is meaningful, what is evocative, what is sustainable, and what is profitable. Only then can we surface solutions to the significant business, social, and environmental challenges we face today. Rest assured that Lauralee will urge us to respond to Muriel Cooper's insistent demand that we explore the quintessential questions. Try this one on: How can we design a life-sustaining world?

Muriel Cooper Award Presentation

Biography: Lauralee Alben

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