Vijay Kumar: Design Strategies Reshaping the Innovation Landscape

Design Strategies Reshaping the Innovation Landscape
The landscape of innovations is changing; organizations worldwide are paying more and more attention to “design innovation” as a powerful driver for ensuring their growth. In this dynamic context there are some fundamental strategies that organizations need to adopt for making their innovations successful. This presentation will discuss some of these strategies.

Supplemental Articles:

Design Management Review:
Faster, Cheaper, Deeper User Research
Institute of Design Strategy Conference Newsletter:
Raising the Innovation Success Rate
Points of view from the 2005 Institute of Design Strategy Conference:
Perspective on the Intersection of Design + Innovation
Journal of Business Strategy:
Daily life, not markets: customer-centered design
Paper:
Innovation Planning Toolkit
Paper:
User Insights Tools: A Sharable Database for Global Research

Professor Vijay Kumar leads the Strategic Design program at the Institute of Design, Illinois Institute of Technology, Chicago. He also leads his consulting firm based at Chicago, providing services on user-centered innovation planning and methods. He was the Chief Methodologist at Doblin Inc for more than 12 years.

Kumar has taught, published, lectured, and consulted throughout the world about how to use structured methods, tools, and frameworks for conceiving reliable human-centered innovations and turning them into strategic innovation plans for organizations. His work is also focused on developing innovations for the emerging markets and strategies for global companies to enter unfamiliar local markets. Kumar has over 25 years of experience in these areas worldwide.

He is the inventor of many methods, tools, and frameworks designed to uncover unexplored innovation opportunities; students, researchers, consultants, and business executives worldwide have been successfully using some of his tools, such as Analysis and Transformations (A&T), Insight Matrix, and Innovation Landscape, for many years.

He has consulted with companies such as Alamo, Amoco, Hallmark, Lenscrafters, McDonald’s, Motorola, Pfizer, Shell, SAS Airlines, Steelcase, Texas Instruments, Wells Fargo, P&G, Target, Bose, Autodesk, T-Mobile, and Kraft Foods.

Kumar is a frequent speaker worldwide and is widely published on the topic of innovation. His recent speaking engagements include the Innovation Forum 2007 at Barcelona, the World Industrial Design Fair 2007 at Ningbo, and the Institute of Design Strategy Conference at Chicago. He also regularly conducts executive workshops for organizations in Asia, Europe, North America, and South America.

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