Christian Landry: Remixing Design into Corporate Culture

Remixing Design into Corporate Culture
Christian C. Landry, Senior Executive Director, WW Design & Experience, Cisco Linksys

What happens when you have to start from scratch in a billion-dollar company and remix the concept of design into a corporate culture—a culture based on dependencies with multiple other overseas companies that are alien to your business and certainly your brand? Cost is the incentive and primary driver, and all too often trumps positive customer experiences and certainly design excellence.

Your call-to-action: Treat the situation like a start-up adventure and dig in. Infrastructure, tools, design vision, processes, resources, communications and basic understanding of design are non-existent; you have an open road, take the wheel and drive fast!

Christian Landry Interview on Danish TV (in Danish and English)

Christian C. Landry is Senior Executive Director, Worldwide Design and Experience for Cisco Linksys, which is headquartered in California. He is responsible for Industrial Design and Customer Experiences across the corporation.

Previously, he was VP, Corporate Design and Product Development at Polaroid Corporations world headquarters located in Massachusetts, directing product design, packaging and engineering. He also co-directed the overarching master brand and sub-brand architectures for Polaroid including the development of “ZINK Imaging Inc.,” established to launch a new category in digital printing for Polaroid.

Before joining Polaroid, Landry was the Design Center Director for Strategic Design & Innovation within the Personal Systems Group at Hewlett-Packard Corporation in Houston. He was chairman of the Innovation Forum within the division, a member of the inter-division Design Council and an advisory member to the HP task force on designing for persons with disabilities. While at HP (prior to the HP/Compaq merger), he was Design Center Manager for the Commercial Portables Division at Compaq, responsible for the visual (DNA) appearance strategy overhaul of that divisions product design in bringing a holistic design strategy to their entire line of portables and options in building brand worldwide. He has appeared on Tech TV and been interviewed by CNET, USA Today, Wall Street Journal, Popular Science, PC World and Mobile Computing surrounding his initiative on the product concept called “Dual Worlds” while at Compaq.

Cisco Linksys
Linksys, a division of Cisco Systems, Inc., is the recognized global leader in Wireless and Ethernet networking for the home, SOHO (Small Office, Home Office) and small business users. Headquartered on the UC Irvine campus Irvine, California, Linksys specializes in products and solutions for sharing of broadband Internet connections, printers, digital music, video, photos and gaming over wired or wireless networks.

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